Fantastic Voyage aP Ii Essay - 1739 Words

Fantastic Voyage Unit 9 Project Anatomy and Physiology II Fantastic Voyage. Once again my mini-sub and I will be miniaturized (8 microns long) and witnessing another ‘Fantastic Voyage’ in a human body. This time I will be swallowed by George, a 55 years old man, while he is eating his meal consisting of a hamburger, French fries and a soda. I will pilot my mini-sub through George’s GI (gastrointestinal tract), which is the tube that starts with the mouth and proceeds to the esophagus, stomach, duodenum, small intestine, large intestine (or colon), rectum and, finally, the anus (Pansky, 2007). Along this pathway I will describe the digestion of George’s meal and the major structures that I will encounter. Arrived to the distal†¦show more content†¦Instead the pancreatic juice, which is the most important digestive juice, contains mainly water and enzymes such as: Amylase (breaks down carbohydrates/starch into glucose), Protease (breaks down proteins into amino acids) and Lipase which breaks down lipids (wi th the aid of bile) into triglycerides. It also contains sodium bicarbonate able to neutralize the hydrochloric acid present in the chyme. Through the lining of the small intestine I can also see numerous â€Å"brush border enzymes which are further breaking down products of digestion into absorbable particles; these enzymes constitute the intestinal juice and particularly digest polysaccharides transforming them in monosaccharaides (Maltase, Sucrase and Lactase), (Patton amp; Thibodeau, 2008). The chyme now is entering in the jejunum (the second portion of the small intestine) where digestion continues and absorption begins. I notice that the jejunum contains numerous villi but less Brunners glands, it also presents many large circular folds called plicae circulares (Pansky, 2007). These circular folds increase the surface area for nutrient absorption; in fact the absorption of the majority of nutrients takes place here. Now the chyme and I are entering into the ileum which is the final and longest segment of the small intestine. This tract of theShow MoreRelated Women in the STEM Fields2810 Words   |  12 Pagesother people living in the small town, Elizabeth learned to ignore them. In January of 1849, Elizabeth finally received the M.D. that she had been striving for, finally able to enjoy the fruit of her moral campaign (Bell 30-34). During World War II, there was a huge increase in available factory jobs for women because all of the able-bodied men were fighting in the war. 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Intensive Animal Agriculture - 815 Words

Intensive animal agriculture There is a symbiotic relationship that exists between cattle and grass. The cattle maintain a habitat for the grasses through the prevention of shrubs and trees gaining a foothold. They also spread the grass seeds planting them with their hooves as well as fertilizing it. In exchange for this, the grasses offer exclusive meals for the cattle which they convert into high quality protein. The first ingredient in the steers feed was Rumensin which was a powerful antibiotic. This is included in the feeds as animals placed on a back grounding pen tend to get sick as the cows digestive process can be disturbed. This can result to the death of the animals and hence the antibiotics will reduce this disturbance. Corn is a mainstay of the diet of livestock as there are no other cheap and plentiful feeds. Concentrated Animal Feeding Operations are a direct result of corn subsidies such as the ethanol boom which have been ever-growing in surpluses. There has also been a rise of modern family farms due to the surpluses that soared years after the Second World War as a result of the widespread use of petrochemical fertilizers. A corn diet affects the meat consumed as cows fed on corn develop well-marbled flesh which gives the meat a likeable taste and texture. At the same time this meat is termed unhealthy due to its high content of saturated fat. The fat is unhealthy and believed to promote heart diseases. There is also numerous health problems associatedShow MoreRelatedSubsistence Agriculture vs. Industrial-Style Animal Farming708 Words   |  3 Pagesï » ¿Contrast subsistence agriculture and industrial-style animal farming. Subsistence farming is the most basic of farming methods where a small plot of land is cultivated by an individual, a family or a community just to feed their hungry mouths. All the produce is consumed by the family and not intended for sale outside. 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Consumer Behaviour in Online Shopping free essay sample

In recent years, with technological advancement and invention of internet, online shopping has become popular among consumers. As the online shopping has developed into a new medium of transaction, the numbers of cyber shoppers are increasing significantly (Hasslinger, Hodzic amp; Opazo 2007). The rapid increase is illustrated by the growth in the use of internet with a change in consumer behaviour (Oppenheim amp; Ward cited in Hasslinger, Hodzic amp; Opazo 2007). According to Tombs and Seamons (2013), the definition of consumer behaviour is â€Å"the buying behaviour of final consumers which consists of individuals and households that buy goods and services for personal consumption†. The model of buyer behaviour contains 3 parts: the environment, buyer’s black box, and buyer’s responses. And there are 4 aspects of factors influencing consumer behaviour: cultural (culture, cultural group, social class); social (reference group, family, roles and status); personal (age and life cycle stage, occupation, economic situation, lifestyle, personality and self-concept); psychological (motivation, perception, learning, beliefs and attitudes). In terms of online shopping, three main factors have been found to influence consumers purchasing behaviour. Firstly, based on personal influence, it is convenient for consumers. Generally, online shopping is available and accessible for customers all day long without having to worry about opening hours. Some companies have online customer services available 24 hours. Therefore, even after business hours, customers can seek assistance if they encounter any problems or have questions about the products. As such, customers often find shop from the website that is offering convenience can reduce their psychological costs (Prasad amp; Aryasri 2009). Secondly, based on social influence, Tombs and Seamon (2013) stated that reference groups can influence a persons attitudes or behaviour. Consumers tend to purchase goods online when there is a reference group, such as reviews from other customers. Besides the information that may be retrieved online, consumers can also benefit from products’ reviews by other customers which may provide further insight and help in the decision making. Thirdly, based on psychological attribute, the beliefs and attitudes of consumers, such as brand image and trust, play an important role in influencing consumers to purchase goods online . According to Hahn and Kim (2008), consumers tend to purchase goods online from brands they trust. The following paragraph will describe these influences by using the example of Amazon. , Amazon is an American multinational electronic commerce company. It is the worlds largest online retailer with separate retail websites for 10 countries providing international shipping. As mentioned earlier, one of the factors influencing consumers to purchase online is personal influence. The lifestyles of people in recent days give consumers more opportunities to access to e-commerce, which provided a premise for success of Amazon. Moreover, according to Tombs and Seamon (2013), a person has several needs in any particular time. When these needs are strong enough, they will become motivations. Compared with bricks-and-mortar stores, Amazon offers a convenient and flexible shopping process to consumers without limitations of time and where they are. That means Amazon can meet this motivation in time, but bricks-and-mortar stores cannot. Additionally, Wasserman (2009) notes consumers like to read what other consumers statement about the products they intend to buy. When people are shopping on Amazon, they can easily find customer reviews which shows other peoples views about products. Therefore, Amazon provides a reference group for its customer. Besides, Amazon also offers customers who bought this item also bought to consumers. Sometimes people just read a great book and want to read something similar, or they have to make dinner and dont have anything in mind (Wasserman 2009). By understanding this phenomenon, Amazon shows their affinity and drives new motivations for consumers. In another aspect, Amazon also uses their marketing programs to build beliefs and attitudes in customers mind. West (2005) notes Amazon has built a world-class distribution process to support its high-velocity on-line retail business. By this way, Amazon has created a great brand image to people and make them believe Amazon can offer them goods reliably and timely. To conclude, consumer behaviour aims to explore the series reflections of potential and actual buyers before, during and after purchasing actions. With the prevalence of Internet, e- commerce and the increasing requirements of consumers, online shopping has become a new medium of transaction. This article has described factors which affect consumer behaviour and illustrated it with the example of Amazon. The first factor is convenience. Amazon enables consumers to shopping online anywhere and anytime with cheaper goods where the Internet is available. Also, they can enjoy online consumer service if they have problems out of working hours. Secondly, reference groups. Potential buyers are offered to review other consumers statement about the products they intend to buy, which gives them more accurate information about the products. In addition, the idea of customers who bought this item also bought expands buyers alternatives to some extent. The last one would be beliefs and attitudes. Amazon does better in setting up good reputation and improving brand recognition among consumers. Overall, convenience, review and beliefs and attitudes are the main impacts on consumers choices. References Hahn, KH amp; Kim, J 2009, ‘The effect of of? ine brand trust and perceived internet con? dence on online shopping intention in the integrated multi-channel context’, International Journal of Retail amp; Distribution Management, vol. 37, no. 2, pp. 126-141. Hassling, A, Hodzic, S amp; Opazo, C 2007,   Ã¢â‚¬ËœConsumer Behaviour in Online Shopping’, Thesis, Kristianstad University, Sweden. Prasad, C amp; Aryasri, A 2009, ‘Determinants of shopper behaviour in e-tailing: An empirical analysis’, Paradigm, vol. 13, no. 1, pp. 73-83. Tombs, A amp; Seamons, O 2013, Foundations of Marketing, 2nd edn, Pearson Australia, Frenchs Forest. Wasserman, T 2009, ‘Why Cant Shopping Be Like Online Shopping? ’, Brandweek, vol. 50, no. 27, pp. 26-26. West, M 2005, ‘Amazon. Com Pursues Customer Satisfaction’, Chain Store Age, pp. 1-44A. Consumer Behaviour in Online Shopping In recent years, with technological advancement and invention of internet, online shopping has become popular among consumers. As the online shopping has developed into a new medium of transaction, the numbers of cyber shoppers are increasing significantly (Hasslinger, Hodzic amp; Opazo 2007). The rapid increase is illustrated by the growth in the use of internet with a change in consumer behaviour (Oppenheim amp; Ward cited in Hasslinger, Hodzic amp; Opazo 2007). According to Tombs and Seamons (2013), the definition of consumer behaviour is â€Å"the buying behaviour of final consumers which consists of individuals and households that buy goods and services for personal consumption†. The model of buyer behaviour contains 3 parts: the environment, buyer’s black box, and buyer’s responses. And there are 4 aspects of factors influencing consumer behaviour: cultural (culture, cultural group, social class); social (reference group, family, roles and status); personal (age and life cycle stage, occupation, economic situation, lifestyle, personality and self-concept); psychological (motivation, perception, learning, beliefs and attitudes). In terms of online shopping, three main factors have been found to influence consumers purchasing behaviour. Firstly, based on personal influence, it is convenient for consumers. Generally, online shopping is available and accessible for customers all day long without having to worry about opening hours. Some companies have online customer services available 24 hours. Therefore, even after business hours, customers can seek assistance if they encounter any problems or have questions about the products. As such, customers often find shop from the website that is offering convenience can reduce their psychological costs (Prasad amp; Aryasri 2009). Secondly, based on social influence, Tombs and Seamon (2013) stated that reference groups can influence a persons attitudes or behaviour. Consumers tend to purchase goods online when there is a reference group, such as reviews from other customers. Besides the information that may be retrieved online, consumers can also benefit from products’ reviews by other customers which may provide further insight and help in the decision making. Thirdly, based on psychological attribute, the beliefs and attitudes of consumers, such as brand image and trust, play an important role in influencing consumers to purchase goods online . According to Hahn and Kim (2008), consumers tend to purchase goods online from brands they trust. The following paragraph will describe these influences by using the example of Amazon. , Amazon is an American multinational electronic commerce company. It is the worlds largest online retailer with separate retail websites for 10 countries providing international shipping. As mentioned earlier, one of the factors influencing consumers to purchase online is personal influence. The lifestyles of people in recent days give consumers more opportunities to access to e-commerce, which provided a premise for success of Amazon. Moreover, according to Tombs and Seamon (2013), a person has several needs in any particular time. When these needs are strong enough, they will become motivations. Compared with bricks-and-mortar stores, Amazon offers a convenient and flexible shopping process to consumers without limitations of time and where they are. That means Amazon can meet this motivation in time, but bricks-and-mortar stores cannot. Additionally, Wasserman (2009) notes consumers like to read what other consumers statement about the products they intend to buy. When people are shopping on Amazon, they can easily find customer reviews which shows other peoples views about products. Therefore, Amazon provides a reference group for its customer. Besides, Amazon also offers customers who bought this item also bought to consumers. Sometimes people just read a great book and want to read something similar, or they have to make dinner and dont have anything in mind (Wasserman 2009). By understanding this phenomenon, Amazon shows their affinity and drives new motivations for consumers. In another aspect, Amazon also uses their marketing programs to build beliefs and attitudes in customers mind. West (2005) notes Amazon has built a world-class distribution process to support its high-velocity on-line retail business. By this way, Amazon has created a great brand image to people and make them believe Amazon can offer them goods reliably and timely. To conclude, consumer behaviour aims to explore the series reflections of potential and actual buyers before, during and after purchasing actions. With the prevalence of Internet, e- commerce and the increasing requirements f consumers, online shopping has become a new medium of transaction. This article has described factors which affect consumer behaviour and illustrated it with the example of Amazon. The first factor is convenience. Amazon enables consumers to shopping online anywhere and anytime with cheaper goods where the Internet is available. Also, they can enjoy online consumer service if they have problems out of working hours. Secondly, reference groups. Potential buyers are offered to review other consumers statement about the products they intend to buy, which gives them more accurate information about the products. In addition, the idea of customers who bought this item also bought expands buyers alternatives to some extent. The last one would be beliefs and attitudes. Amazon does better in setting up good reputation and improving brand recognition among consumers. Overall, convenience, review and beliefs and attitudes are the main impacts on consumers choices.

Utopia Or Dystopia Essays - Nineteen Eighty-Four,

Utopia Or Dystopia Samir Patel Ms. Priego English 4 CP May 11, 1998 Utopia or Dystopia All through life humanity tries to obtain a world in which one can live with enjoyment, equality, fairness, and happiness. Many great writers have created utopian worlds that the reader can consider and explore. To create a perfect place compels the writer to write novels that deal with utopia. People see them selves in a place where it is fun and enjoyable. Writers see today's world not as the good place(Hermon, Holman). The world today has many wars, diseases, and world wide hunger. It takes many steps to produce a utopian world and is why creating a Utopia is no easy task. Other type of world that is opposite of Utopia is dystopia. Dystopia is a place where in literary meaning would be a, bad place(Snodgrass). Novels such as Brave New World, Fahrenheit 451, and 1984 are dystopian novels. In Aldous Huxley's Brave New World, takes the Individuality and has made happiness and enjoyment of life in to an artificial feeling with the constant presence of soma. Hope of achieving utopia humankind in this world obtains dystopia by mass cloning that destroys humanity. In Ray Bradbury's Fahrenheit 451, the controllers of this world try to achieve utopia but in turn reach dystopia were knowledge is gone. In George Orwells 1984, achieve dystopia by the inner party who strive for domination by controlling love and the individual mind. In Once and Future King, T.H. White creates a utopian world where the idea of equality, peace, fairness, and happiness appears as a result of King Arthur's influence. Novel shows how one individual tries his whole life striving to achieve utopia. The novel shows that the life time of one person is not enough to obtain this utopia as King Arthur has to past his ideas for the future generations. In Edward Bellamy's Looking Backward, constructs the perfect utopia where the individual, love, and knowledge are practice unlike the other worlds. Looking Backward, and Once and Future King, did what the other novels did not; it strives for utopia and reaches it. Novels that reach utopia keeps and works the ideas of individualism, love, and knowledge into the society; whereas the dystopian novels eliminate such ideas believing it will lead to utopia. George Orwell presents a world to the reader where there is no chance for a utopia whereas the citizens see this world as a utopia due to telescreens, propaganda's and brainwashing that leads to a society of no desires or thoughts. Citizens are not allowed to have personal thoughts or feelings due to the telescreens that destroys the individual mind. Telescreens is a designs that is a two way interacting television set that the Party uses to keep people from thinking. The telescreens are monitored by a force called the Thought Police. Thought police plugged in on any individual wire...-in the assumption that every sound you made was over heard(Orwell 7). We see how this is forced greatly on the people when Winston has to hide himself from telescreens just to write down some of his thoughts. Huge posters with big eyes reminds the people that Big Brother is watching them. This is the constant brainwashing the citizen go trough as they are attached at a young age to love Big Brother and once hooked the party controls them for the rest of there lives. All the brainwashing of constant propaganda's and telescreen turns the people in the society into drones with only one desire, to love Big Brother. In 1984 the society obtains true power and maintains dystopia by controlling the power of love both filial and romantic. Children are brainwash at a young age not to love, but spy against their parents thus destroying the filial love. The children are raise to grow up and love only Big Brother. Party has made the affection of making love to another as a sinful act. The aim of the Party was not merely to prevent men and women from forming loyalties which it might not be able to control. Its real, undeclared purpose was to remove all pleasure from the sexual act.....The party was trying to kill the sex instinct by distorting it and dirtying it(Orwell 57). Understanding that sex was apart of love it was made to believe to be a sin, but seen right by Party to have sex to gain new members. The