Essay --

When operating a business it is essential that a business analyses where it jump in a mart in the present moment as they are then able to grasp at possible enhancements which could be make in order to successfully improve their products or services. It is also important that a business is able keep up with todays eternally changing laws and legislations which through the use of the information they are able to adjust to such changes. SWOT analysis is a method used by organisations to avail them analysis, evaluate and take into account different factors within and outside the organisations which can have an influence on their product. SWOT stands for Strength, Weaknesses, Opportunities, and Threats. It enables businesses to clearly form a lawful point of view on a products marketing state. For instance using my business plan to re-launch the Zune I can see that the strength and weaknesses of the business would be factors that are internal such as cost production, quality and pric ing. While the opportunities and threats would be the external relating to factors such as competitors, audience, trends and politics. The table below illustrates how SWOT would put one over to my business planStrength(Internal)The strengths are the advantages that the corporation has which enable it to operate with little or no problems. In the case of Microsoft one advantage is that it has been in the market for a long time and has a wide experience in marketing. Its reputation is also another strength as it is a intumesce known brand name therefore customers are more homogeneously to prefer their products as they will expect a high quality product. The chief(prenominal) strength that Microsoft has is its financial position since the company is worth billions of pounds, this will... ...control in the short-run a good example being minimum wage in the UK which the company has no control over, however the company can respond to that change by shifting its major operations in U K to a country like China where minimum wages are not as high compared to the UK wage regulations. That response would help reduce production cost.Boston matrix helped businesses in assessing when to lay largely in prolonging their products for example at a star category more funds are needed to remain in the market where both market share and market growth are at their peak. If not properly checked it could fall into the cow cash category.It is also institute that the product life cycle concept assist businesses in knowing at what stage the product stands. Therefore the firm is able to know when to invest in order to extend products life or rather to avoid decline stage.